About ProjectChallenge: Polkatots Cupcakes, a small bakery with big potential in Southern California needed to increase exposure. The internet was the best place to develop a loyal audience.
Response: We created all-new branding, developed a new website, and installed in-store digital signage. We followed up with social media campaigns, sweepstakes, fun interactive games, and online video content. To increase customer loyalty, we created the Jolly iPhone app [link here] where customers could earn rewards. We also put in place a comprehensive online PR campaign, an online advertising campaign, and SEO targeting.
Results: Polktots ranks in the top of native search results. Customers and even celebrities have responded to the animated characters we created by interacting with the brand. polkatotscupcakes.com