The Colombian company “Agroinnova Colombia” developed a chocolaty beverage. As opposed to other brands, Chocopanela uses only sugar extracted from sugar cane  thus being a healthier option in addition to the added vitamins and minerals. 

We were commissioned to conceptualize  a new branding from scratch, a new packaging, a new typeface that stressed the word panela and the ingredients  milk and chocolate. Also we were to create a character and the story behind it to target young audiences in Colombia. This is the result.

Branding, Logo, Packaging, Character Design
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